People Turn To Online Tools To Compare Health Care — Healthshare

People Turn To Online Tools To Compare Health Care

Based on a survey by UnitedHealthcare, an increasing number of people are turning to online tools to help them comparison-shop for health care services. Out of 1,032 participants age 18 or above, 14 percent said that they use online resources to compare rates for medical care services and treatment. The reason behind this phenomenon is greater awareness that information about the cost of medical treatment is more easily available over the Internet.

The survey also revealed that 40 percent use the Internet to research their choice of health care providers before they actually buy health care services. Out of that 40 percent, about one in four respondents researched their health care options for three or four hours before getting a major medical procedure.  But, for something as expensive and possibly life altering as a major health care procedure, 40 percent is alarmingly low.

According to Yasmine Winkler, UnitedHealthcare’s chief product and marketing officer, this only shows that people are starting to accept the idea of comparison shopping online when it comes to health care just as they have for other major purchases.  She said that this 14 percent is already a huge improvement compared to the number of people who used the Internet to compare treatment rates just five years ago.

I suggest that you familiarize yourself with the Healthcare Blue Book, which is a premiere website allowing you to assess standard prices on many different kinds of health care services wherever you live. One thing to consider is that prices tend to be similar in certain areas.  You may find better rates by looking in different regions.  It’s even been suggested that getting a second opinion from a different area is beneficial.

To help you find insurance that has a vast network of providers, our instant quotes show you a Provider Lookup link. Seeing details about the coverage, deductibles, out-of-pocket maximums, etc., is just as easy when you run quotes.  You can even download a plan brochure all in one place in just minutes.


4 thoughts on “People Turn To Online Tools To Compare Health Care”

  1. Ted Bradford says:

    Do you think the new health insurance exchanges will help with purchasing health insurance online?

  2. John Jones says:

    Healthcare Blue Book is a great tool for shopping for the best prices on your health care expenses.

  3. Wiley Long says:


    I’m skeptical that the exchanges will help with purchasing health insurance online. Unfortunately, the exchange program is likely to limit choice, and increase costs. But our agency will be providing our online private exchange as we do now, and also helping people purchase through the public exchange when that makes sense. (That will only make sense for those who qualify for a government subsidy because they are below 400% of the federal poverty level.)

  4. Wiley Long says:


    Yes there are more and more online tools to use for comparison shopping medical services. I agree, Healthcare Blue Book is one of the better ones.

Leave a Reply

Your email address will not be published. Required fields are marked *